Case study · GD Outdoor Services

7.1× as many website appearances in Google Search in August as in May.

We built local service pages for GD Outdoor Services in New Brunswick. Search Console recorded 1,361 website impressions in May 2026 and 9,705 in August. September then eased to 6,684 as the business entered the fall season. The chart below includes the dip.

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Before · May 20261,361website search impressions
Peak · August 20269,705website search impressions
Next · September 20266,684website search impressions
The month-by-month pictureGoogle Search Console · full months, 2026
1,361
May
2,676
Jun
5,736
Jul
9,705
Aug
6,684
Sep

Source: GD Outdoor Services Google Search Console, website-level Search performance, full calendar months May–September 2026. An impression means a page from the website appeared in Google Search. It is not a Maps ranking, a visitor, or an inquiry. September was 31% below the August peak. Some outdoor services face seasonal demand shifts, which may have contributed, but this export does not establish the cause or the share attributable to seasonality. October is excluded because it was incomplete when these figures were reviewed.

What changed

Built to be found in the places GD serves.

We worked on GD Outdoor's website and local search presence, including service-area pages for its New Brunswick markets. The pages gave Google more specific answers for the services and locations the business actually covers. Search Console shows how often those website pages appeared in results afterward; it does not prove which individual change caused the lift.

01 · THE START

Very little visible search history

Search Console recorded six website impressions in April 2026. Because that was a new/near-empty reporting baseline, we use May—the first meaningful full month—as the comparison, not a dramatic “from zero” percentage.

02 · THE BUILD

Service and location coverage

We built and refined pages around what GD does and where it works. Website appearances rose in May, June, July and August. They did not literally double every month.

03 · THE CHECK

Appearances became visits, too

Google Search Console recorded 33 website search clicks in May and 77 in September. Those are clicks, not booked jobs. September's impressions were below August even while clicks rose.

What this case does—and doesn't—show.

It shows real, month-by-month website search visibility for an outdoor-services contractor over several months. It is not a two-week HVAC test, a Local Falcon grid, or proof of a Google Maps Top 3 position. It also doesn't establish that every inquiry came from search. For our free two-week HVAC offer, we would baseline your actual Maps searches separately and show the same locations again afterward.

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